The Heart of It Cards

Sometimes a design says it all. The Heart of It collection brings together our heart-shaped poem and word-art cards — a signature style that threads a heartfelt verse through the shape of a heart, personalised with a name.

You’ll find this design across birthdays, anniversaries and new baby cards, covering everyone from wives, husbands and siblings to grandparents and aunties. It’s a style that works for almost any relationship, because the sentiment does the heavy lifting.

Every card in this collection uses the same elegant script lettering woven into a heart shape, with the wording tailored to the occasion and relationship — so whether it's a birthday, an anniversary or a new arrival, the design feels considered rather than generic.

Each card can be personalised with a name, is printed on 300gsm smooth matt card, and posted with care across the UK — made fresh when you order.

Looking for a specific occasion instead? Browse the full birthday cards range, or special occasions for anniversaries and more.