Last updated: 1st Nov 2025
At Whimsi Lilley, we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, why we collect it, and how we keep it safe. We’ve kept it simple and clear — no confusing legal jargon.
Who we are
Whimsi Lilley is a small UK-based business creating heartfelt, elegant cards for meaningful moments.
Website: https://www.whimsi-lilley.co.uk
Email: contact page
We are the “data controller” — meaning we’re responsible for how your personal information is handled.
What information we collect
We collect different types of information depending on how you interact with the site:
When you browse the website
- IP address, browser type, and pages visited (via Google Analytics)
When you place an order
- Name
- Billing & shipping address
- Order details
This information is needed to process and deliver your order. It’s securely stored in our WooCommerce system.
When you subscribe to the email list
- First name
- Email address
This is collected via ConvertKit, and you can unsubscribe at any time using the link in the footer of every email.
Who we share your data with
We only share your information with trusted third parties that help us run the business smoothly:
| Service | What it does | Data shared |
|---|---|---|
| WooCommerce | eCommerce & order processing | Order data |
| Stripe/PayPal | Payment processing | Payment details (never stored by us) |
| Royal Mail | Delivery | Name, address |
| ConvertKit | Email subscriptions | Name, email |
| Google Analytics | Website usage stats | Anonymised browsing data |
We never sell your data.
Cookies
We use essential cookies to help the website function (like keeping items in your basket) and optional cookies (like Google Analytics) to understand how visitors use the site.
You can read more in our Cookie Policy.
How we protect your data
- We use SSL encryption across the entire site
- Access to order and account information is limited to the business owner
- Payment info is handled by secure third parties (we never store card details)
Your rights
You have the right to:
- Request access to your personal data
- Ask us to delete or correct your information
- Opt out of marketing emails at any time
Just contact if you’d like to make a request.
Marketing emails
We only send you emails if you choose to sign up. These may include:
- Special offers
- Product updates
- Seasonal launches
You can unsubscribe anytime using the link at the bottom of any email.
Updates to this policy
We may update this page if our practices change. The latest version will always be displayed here.
Questions?
We’re always happy to help — Contact us on the contact page.